Waymo
Waymo

In-house brand design at Waymo.

In-house brand design at Waymo.

Cellsense
Cellsense

Brand identity for a biomaterial startup bringing algae-based alternatives to sustainable fashion.

Brand identity for a biomaterial startup bringing algae-based alternatives to sustainable fashion.

Exhibition Posters & Prints
Exhibition Posters & Prints

Exhibition graphics for contemporary art exhibitions.

Exhibition graphics for contemporary art exhibitions.

Metricks
Metricks

Brand identity for a browser extension translating e-commerce carbon costs.

Brand identity for a browser extension translating e-commerce carbon costs.

Symbols Across
Symbols Across

Type and editorial design for a book series tracing symbols across cultures and histories.

Type and editorial design for a book series tracing symbols across cultures and histories.

De.fault
De.fault

Venture for a recommendation engine built on intentional de-personalization.

Venture for a recommendation engine built on intentional de-personalization.

Woodstock Film Festival
Woodstock Film Festival

Brand identity for the annual Woodstock Film Festival in New York.

Brand identity for the annual Woodstock Film Festival in New York.

City
City

Editorial design for a magazine exploring how cities and citizens continually shape one another.

Editorial design for a magazine exploring how cities and citizens continually shape one another.

Creative technology
Creative technology

A series of explorations in augmented and spatial interactions.

A series of explorations in augmented and spatial interactions.

Woman wearing sunglasses and a fur hat

Yoon Bee Baek © 2026

Yoon Bee Baek © 2026

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