Creative Technology
This collection gathers experiments in augmented and spatial form. Built through Adobe Aero, Spark AR (Meta Spark) and Cinema 4D.
Creative Technology
This collection gathers experiments in augmented and spatial form. Built through Adobe Aero, Spark AR (Meta Spark) and Cinema 4D.
Creative Technology
This collection gathers experiments in augmented and spatial form. Built through Adobe Aero, Spark AR (Meta Spark) and Cinema 4D.
Corrupted Bible
Algorithmic advertising meets sacred text
The work layered ads onto biblical passages through AR, generating contextual overlays that appeared as viewers scanned the text. This juxtaposition exposed the subtle influence of algorithmic mediation, whose modern logic is inevitably capitalist, and explored how context-based commercials can shift experience.
Corrupted Bible
Algorithmic advertising meets sacred text
The work layered ads onto biblical passages through AR, generating contextual overlays that appeared as viewers scanned the text. This juxtaposition exposed the subtle influence of algorithmic mediation, whose modern logic is inevitably capitalist, and explored how context-based commercials can shift experience.
Corrupted Bible
Algorithmic advertising meets sacred text
The work layered ads onto biblical passages through AR, generating contextual overlays that appeared as viewers scanned the text. This juxtaposition exposed the subtle influence of algorithmic mediation, whose modern logic is inevitably capitalist, and explored how context-based commercials can shift experience.
Year
2022
Team
Crystal Shin / Yoon Bee Baek
Recognition
International Design Award (IDA)
Year
2022
Team
Crystal Shin / Yoon Bee Baek
Recognition
International Design Award (IDA)
Year
2022
Team
Crystal Shin / Yoon Bee Baek
Recognition
International Design Award (IDA)
Hats
A playful AR glasses app that brings presence to digital social networks
As AR technology evolves, we began to wonder how the way we experience social networking might change. What if our thoughts could hover above our heads? From this question came the concept of Hats—an AR glasses app where users design quirky virtual headwear each day to signal their mood or identity, visible through smart glasses. Hats serves as a symbol that turns inner states into shareable forms, enabling a more presence-driven form of social networking.
Hats
A playful AR glasses app that brings presence to digital social networks
As AR technology evolves, we began to wonder how the way we experience social networking might change. What if our thoughts could hover above our heads? From this question came the concept of Hats—an AR glasses app where users design quirky virtual headwear each day to signal their mood or identity, visible through smart glasses. Hats serves as a symbol that turns inner states into shareable forms, enabling a more presence-driven form of social networking.
Hats
A playful AR glasses app that brings presence to digital social networks
As AR technology evolves, we began to wonder how the way we experience social networking might change. What if our thoughts could hover above our heads? From this question came the concept of Hats—an AR glasses app where users design quirky virtual headwear each day to signal their mood or identity, visible through smart glasses. Hats serves as a symbol that turns inner states into shareable forms, enabling a more presence-driven form of social networking.
Year
2022
Industry
Wearables / Experimental Media
Team
Yoon Bee Baek / Crystal Shin / Vidhi Patel
Year
2022
Industry
Wearables / Experimental Media
Team
Yoon Bee Baek / Crystal Shin / Vidhi Patel
Year
2022
Industry
Wearables / Experimental Media
Team
Yoon Bee Baek / Crystal Shin / Vidhi Patel
outcome
Making Biotechnology Approachable Through Design
Cellsense’s fundamental brand system, established at its formative stage, secured global presence for the B2B biotech startup and made its technology more approachable. The identity elevated visibility through publications such as Vogue Britain, i-D Italy, The Hindu, Voice of Fashion, and Grazia, as well as global platforms including the UN and Forbes.
Intime
The power of storytelling in sustainability
The Climate Clock in Union Square is an iconic public artwork that counts down the window to reach zero carbon emissions. In interviews with New Yorkers passing by, the team found that many saw it as a meaningful clock they rarely stopped to look into. Intime embeds its numbers with everyday stories, past, present, and future, to make the clock resonate more personally.
Intime
The power of storytelling in sustainability
The Climate Clock in Union Square is an iconic public artwork that counts down the window to reach zero carbon emissions. In interviews with New Yorkers passing by, the team found that many saw it as a meaningful clock they rarely stopped to look into. Intime embeds its numbers with everyday stories, past, present, and future, to make the clock resonate more personally.
Intime
The power of storytelling in sustainability
The Climate Clock in Union Square is an iconic public artwork that counts down the window to reach zero carbon emissions. In interviews with New Yorkers passing by, the team found that many saw it as a meaningful clock they rarely stopped to look into. Intime embeds its numbers with everyday stories, past, present, and future, to make the clock resonate more personally.
Year
2023
Team
Yoon Bee Baek / Crystal Shin / Weiyun Chen
Year
2023
Team
Yoon Bee Baek / Crystal Shin / Weiyun Chen
Year
2023
Team
Yoon Bee Baek / Crystal Shin / Weiyun Chen
A Button With Feelings
Harsh words hurt. So does the interface.
Modern digital mediation objectifies people easily and erases responsibility. This exploration began with a question: how might digital tools help reduce cyberbullying and online harassment? Could such a tool help young people still forming who they are? To bring back a sense of real life and sociality, this plugin changes the sending interface based on what users write. Harsher messages shrink the button. Past a threshold, the button also dodges the cursor (a friction that grows harder as it shrinks). The intent is twofold: a reminder that there is a living being who deserves not to be hurt on the other side of the screen, and an immediate feedback on one's behavior.
A Button With Feelings
Harsh words hurt. So does the interface.
Modern digital mediation objectifies people easily and erases responsibility. This exploration began with a question: how might digital tools help reduce cyberbullying and online harassment? Could such a tool help young people still forming who they are? To bring back a sense of real life and sociality, this plugin changes the sending interface based on what users write. Harsher messages shrink the button. Past a threshold, the button also dodges the cursor (a friction that grows harder as it shrinks). The intent is twofold: a reminder that there is a living being who deserves not to be hurt on the other side of the screen, and an immediate feedback on one's behavior.
A Button With Feelings
Harsh words hurt. So does the interface.
Modern digital mediation objectifies people easily and erases responsibility. This exploration began with a question: how might digital tools help reduce cyberbullying and online harassment? Could such a tool help young people still forming who they are? To bring back a sense of real life and sociality, this plugin changes the sending interface based on what users write. Harsher messages shrink the button. Past a threshold, the button also dodges the cursor (a friction that grows harder as it shrinks). The intent is twofold: a reminder that there is a living being who deserves not to be hurt on the other side of the screen, and an immediate feedback on one's behavior.
Year
2022
Year
2022
Year
2022
Hope
Tapping away the weight of COVID to reveal hope
HOPE is an AR filter designed during the Covid-19 lockdown. Inspired by the myth of Pandora’s box, the experience invites users to tap away colorful floating orbs—revealing the word HOPE in the background. The piece was intended as a light but symbolic gesture, offering a sense of optimism in a time of uncertainty.
Hope
Tapping away the weight of COVID to reveal hope
HOPE is an AR filter designed during the Covid-19 lockdown. Inspired by the myth of Pandora’s box, the experience invites users to tap away colorful floating orbs—revealing the word HOPE in the background. The piece was intended as a light but symbolic gesture, offering a sense of optimism in a time of uncertainty.
Hope
Tapping away the weight of COVID to reveal hope
HOPE is an AR filter designed during the Covid-19 lockdown. Inspired by the myth of Pandora’s box, the experience invites users to tap away colorful floating orbs—revealing the word HOPE in the background. The piece was intended as a light but symbolic gesture, offering a sense of optimism in a time of uncertainty.
Year
2021
Team
Emily Barrington / Crystal Shin / Yoon Bee Baek
Year
2021
Team
Emily Barrington / Crystal Shin / Yoon Bee Baek
Year
2021
Team
Emily Barrington / Crystal Shin / Yoon Bee Baek