Film takes us into a mock-world full of truths! This branding for Woodstock Film Festival explores the boundaries between reality, medium, and stories, centered around the psychedelic imagery and surreal experience.
Year
2021
Industry
Art & Culture
Scope of work
Brand Identity
Recognition
World Brand Design Society (WBDS)
The festival’s brand colors were transformed into decalcomania prints, mirrored into kaleidoscopic patterns that convey immersion, rhythm, and dreamlike intensity. The layout system then uses color blocks to frame and elevate film posters while keeping supporting information clear and legible.
Client
* This project features a conceptual collaboration.
Creative Team
Wiebke Meyer-Luters
Yoon Bee Baek
Crystal Shin
Mingxuan Shen
Emily Barrington
Instructor
Justin Colt / Jose Fresneda