Yoon Baek - Metricks

Metricks

Introduction

A browser extension that makes the carbon cost of e-commerce visible

While shipping and delivery are major contributors to the global carbon footprint, the convenience of online shopping makes this impact easy to overlook. Metricks —derived from “metrics” and “trick”— translates carbon emissions into everyday metrics directly in the browser, helping users make more sustainable purchasing decisions.

Year

2022

Industry

Ecommerce

Scope of work

Brand Identity

Art Direction

Recognition

International Design Award (IDA)

Challenge

Making invisible carbon emissions visible through familiar, everyday units

The task was to translate abstract carbon data into tangible references—minutes of microwave use, hours of television, bottles of water, even the life of a sea turtle. By grounding metrics in daily experiences, the system aimed to shift perception and bring users closer to the reality of their environmental impact.

Design System

Impacts in playful shifts

The visual identity is driven by the idea that framing information has the power to shift perspective. The logotype plays with modular tricks, letters shifting into graphic units with a lifted baseline. Grids and horizon-like visuals extended this rhythm into nature, bringing a sense of calm balance.

Design System

An identity where metric meets trick.

Design System

An identity where metric meets trick.

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