© 2025 Yoon Bee Baek
© 2025 Yoon Bee Baek
© 2025 Yoon Bee Baek
Cellsense
Cellsense
Introduction
Introduction
Introduction
Cellsense is a biomaterial brand aims to revolutionize sustainable fashion.
Cellsense is a biomaterial brand aims to revolutionize sustainable fashion.
Cellsense utilizes algae and regenerated cellulose to develop interactive embellishments that create new possibilities for designers while eliminating microplastics and unethical labor practices.
Year
2024
Industry
Sustainability & Fashion
Scope of work
Brand Identity
/
Art Direction
Recognition
Red Dot Design Award
Challenge
Crafting an identity that balances industry ethics, scientific clarity, and human touch
Cellsense not only eliminates microplastics but also tackles unethical labor and the exploitative supply chain behind the fashion industry. The design identity reflects awareness of critical issues, craftsmanship, natural aesthetics, and product originality. The hand-drawn calligraphy adds a human touch while integrating a modular, rounded aesthetic inspired by cells. The identity is completed with a motion logo that visualizes the transformation of cellulose-based products.
Challenge
Challenge
Crafting an identity that balances industry ethics, scientific clarity, and human touch, inspired by the modular forms of cells.
Cellsense not only eliminates microplastics but also tackles unethical labor and the exploitative supply chain behind the fashion industry. The design identity reflects awareness of critical issues, craftsmanship, natural aesthetics, and product originality. The hand-drawn calligraphy adds a human touch while integrating a modular, rounded aesthetic inspired by cells. The identity is completed with a motion logo that visualizes the transformation of cellulose-based products.
Challenge
Challenge
Crafting an identity that balances industry ethics, scientific clarity, and human touch, inspired by the modular forms of cells.
Cellsense not only eliminates microplastics but also tackles unethical labor and the exploitative supply chain behind the fashion industry. The design identity reflects awareness of critical issues, craftsmanship, natural aesthetics, and product originality. The hand-drawn calligraphy adds a human touch while integrating a modular, rounded aesthetic inspired by cells. The identity is completed with a motion logo that visualizes the transformation of cellulose-based products.
outcome
outcome
Making Biotechnology Approachable Through Design
Cellsense’s fundamental brand system, established at its formative stage, secured global presence for the B2B biotech startup and made its technology more approachable. The identity elevated visibility through publications such as Vogue Britain, i-D Italy, The Hindu, Voice of Fashion, and Grazia, as well as global platforms including the UN and Forbes.
outcome
Bringing biotechnology into fashion’s language
Cellsense’s brand system has been established at its formative stage, secured global presence for the B2B biotech startup and made its technology more approachable. The identity elevated visibility through publications such as Vogue Britain, i-D Italy, The Hindu, Voice of Fashion, and Grazia, as well as global platforms including the UN and Forbes.
Outcome
Outcome
Making Biotechnology Approachable Through Design
Cellsense’s fundamental brand system, established at its formative stage, secured global presence for the B2B biotech startup and made its technology more approachable. The identity elevated visibility through publications such as Vogue Britain, i-D Italy, The Hindu, Voice of Fashion, and Grazia, as well as global platforms including the UN and Forbes.
Project Credits
Project Credits
Project Credits
Client
Cellsense
Creative Team
Yoon Bee Baek / Hyunji Jun
Production Support
Aradhita Parasrampuria