Velo x McLaren Partnership


Velo is a growing global brand of nicotine pouches, offering a modern, tobacco-free alternative. To extend its reach among adult nicotine consumers, Velo partnered with McLaren—tapping into the energy of Formula 1 and IndyCar fandoms. The collaboration brought together two global brands with strong appeal to modern, experience-driven audiences.

As traditional tobacco sponsorships remain banned in motorsports, BAT re-entered the space through its Modern Oral category, positioning Velo as a forward-looking, tobacco-free presence in a highly regulated industry.

CLIENT
BAT (British American Tobacco) / Velo

TEAM
Hank Kosinski / Damion Sammarco / Cesar Rubin / Dustin Norman / Simon Newman / David Henderson / Meric Ozkan / Mathieu Robin / Alex Curtis / Elias Morales / Que Patrick / Peter Morris / Brittany Benson / Michael Kang / Rachael Foley / Jenny Bahn / Brett Pefferman / Tino Gonzalez / Yoon Baek







 



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