W

Yoon Bee Baek

Work

_{— De.fault Venture}

_{— Metricks Branding
— Woodstock (...) Branding

— Symbol-link Editorial
— A Form of Love (…) Exhibition

— Room Editorial
— AAA Branding
— Cut-In Exhibition

— Intime Campaign}

_About

Intime

^{JAN 2023, Campaign* This project features a conceptual collaboration.}

^{Team
Yoon Bee Baek / Crystal Shin / Weiyun Chen}

‘Intime’ is a fictional installation proposed to help citizens comprehend the "Climate Clock" in a park in NYC.

The ‘Climate Clock’, facing Union Square in Manhattan, is one of the city's iconic public artworks — counts down the critical time window to achieve zero carbon emissions. But according to New Yorkers, It is also considered “a meaningful clock that is hard to understand."

Our solution was to empower the numbers by resonating with real life narratives. We placed them in different time settings: Past, Present, and Future, and presented stories surrounding those times.

^{Yoon Bee Baek 2024}