Cellsense
Identity design for Cellsence, a pioneering brand in the biomaterial industry.
Cellsense utilizes algae and regenerated cellulose to develop interactive embellishments that create new possibilities for designers while eliminating microplastics and unethical labor practices.
Year: 2024
Scope: Branding
Client: Cellsense
Team: Yoonbee Baek / Hyunji Jun
Production support: Aradhita Parasrampuria
Cellsense is a venture pioneering sustainable embellishments with algae and regenerated cellulose, eliminating microplastics and unethical labor. The design identity reflects awareness of critical issues, craftsmanship, natural aesthetics, and product originality. The hand-drawn calligraphy adds a human touch while integrating a modular, rounded aesthetic inspired by cells. The identity is completed with a motion logo that visualizes the transformation of cellulose-based products.
