DEC 2021, Branding
Instructor: Justin Colt & Jose Fresneda

‘AAA (AI Art Archive)’ is a gallery designed to encourage safe intersection of human artists and  automations.

AI has created ambiguous relationships with human art; there are artists facing new challenges around copyrights, users who are aware of the issues without experience, and art students trying to stay ahead of the curve. The gallery emphasizes the balance in a new creative movement.

Design System

One keyword in understanding both the power and limitations of AI arts is that they are  ‘pattern readers.’ The motif of the pattern is used across all branding assets including the name.

Yoon Bee Baek 2024